Selling sales to techies. Paul Kenny's brilliant talk about how technology companies should do sales at Business of Software 2010. Video & transcript.

"I think you have a unique opportunity as founders to hardwire brilliant sales standards into your business, or you’ve got the opportunity to hardwire the programmers’ contempt for salespeople into your business."

http://thebln.com/2011/10/selling-sales-to-techies-paul-kenny-at-business-of-software-video-transcript/