For several years I had heard about this conference that a lot of my online tech/marketing/business heroes were involved in. Right before the conference in 2010, I had just been asked to start a SaaS and mobile products division for a successful global mapping firm, so I figured it was time to make the investment and travel to Boston for the conference. I expected to be impressed, but did not imagine the amazing impact it would have on my life and on the way we do business...

http://thebln.com/2011/09/how-business-of-software-2010-meant-i-now-have-too-many-sales/