Most software, business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? Should we develop in house or outsource? Should we choose design schema 1, 2, or 3? This is where 99% of the software world stops, selects an option, and goes on to spend countless hours justifying their decision. And then there’s the top 1%...

http://blog.businessofsoftware.org/2011/08/an-unconventional-alternative.html